We recently facilitated a product innovation workshop for a corporate client looking to break out of existing product paradigms.
We put a lot of effort into making sure we had both related and un-related stimuli on hand to help people see things in different ways and explore new and fresh ideas. This included a large table of related products, some of the clients and many from competitors, several mood boards of ‘what the future might hold and look like’ and a really good, varied selection of magazines and periodicals, a few related to the clients field but most not!
We also showed a couple of thought provoking video clips from You Tube which incorporated lots of stats, numbers and provocative statements about the future, this gave us additional food for thought!
With all this stimuli we were really able to stretch and pull the clients existing paradigms around products and generated some really great ideas to work up into full product propositions.
28 November 2011
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